The industry grapevine is buzzing with reports that post the success of her debut movie Parineeti Chopra is taking her newly found fame a bit too seriously. While she’s hiked her price for endorsement contracts, it looks like there’re few takers.
As per our source in the advertising sector, a well-known cosmetic brand contacted the actress with an offer to endorse their personal care product range. When it came to talking about the price, the brand custodians were surprised to hear what the actress would be getting. “They were shocked to hear that her agents were demanding for at least Rs 50 lakh daily.The brand managers thought the asking price was beyond their targets, ” discloses our informer, adding that they weren’t ready to pay her around Rs 25 lakh daily.
Our source clarifies, “The brand needed about Ten days from her, of which about 7 were to be utilized for the ad campaign and 2 days for a few occasions. At that demanding price, signing her for a year would mean investing Rs 5 crs, which is a bit too much for somebody new like Parineeti Chopra. So now the brand is thinking about a few other faces.”
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